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115 Internet Marketing Techniques -
Blast Your Competitors Out of the Water!
by Terry Dean
There are literally thousands of Internet marketing techniques which you can
start using to increase your profits
immediately. I am hoping that through this e-course, you will begin to see just a
few of the techniques available.
I will not be including a whole lot of information on each of the specific
techniques. Part of the goal of this e-course is to
expand your mind to the possibilities and not just teach you step-by-step
instructions for Internet marketing.
1. Develop a Unique Web Position (or UWP) in your Business.
What is unique about your product or service? Is it better than the competition
or does it just do the exact same things as
everyone else's products. The successful sites online are never me-too sites.
They are sites which have come up with a unique
angle in a targeted niche market.
2. The Unique Web Position is more important than the ad copy.
Good ad copy can not make up for a poor concept. A good concept and UWP (see
technique #1) will work even with ad copy that
is just OK. Your ads need to highlight and flow out of whatever it is that is
setting your business apart from the crowd:
prices, service, quality, etc.
3. Don't just lower prices if your product isn't selling.
In some cases you may have priced your product too high. In most cases, it is
because you haven't set yourself apart as a
valuable product to the consumer. Add more bonuses, focus more on UWP, etc. In
other words, add more value to the current
package.
4. Look for a market before you develop a product.
People who start with a product and go looking for customers are starting down a
hard road. Find a market full of people who
are ready to buy something. Most of the really successful entrepreneurs find a
market of people and then develop a product
that those people are constantly seeking after.
5. Look for a hungry crowd.
The hungrier that your potential market is for your product the better your
success rate will be. Don't spend your time
trying to change people's buying habits. Create a product or find a product that
people are already desperately searching
for.
6. Don't try to create a market.
Find an existing market. If you can't describe to me in one paragraph who your
prospects are, then you are going to have a
horrible time trying to sell your products online. Tap into a market that is
already looking for your product.
7. Testing is the Key to all Marketing Success.
One ad may work 10 times better than another very similar ad for the exact same
product. You must always test headlines,
offers, guarantees, and traffic generating methods. The most successful
marketers are not always the smartest. They are the
ones who have tested the most methods without quitting.
8. The purpose of all of your advertising should be to produce sales.
A small business cannot afford to spend millions of dollars trying to create
name brands with their web site. For example,
your banners should be tested to make sure that every penny you spend in
advertising produces a profit in sales.
9. Even free advertising costs you something.
Every bit of advertising you do costs you something, either money or time. Make
sure that it is producing for you. Nothing
you do is literally free. It will cost your business significantly less in the
long run to buy a $500.00 program if it helps
you to accomplish your goals in 1/10 the time.
10. Every aspect of your site and marketing should be focused on presenting your
UWP to your customers.
Everything you do should focus on your Unique Web Positioning Strategy:
signature files, headlines, order forms, free
reports, ads, etc. Your customers should always know exactly what makes you
different from your competitors.
11. Integrate everything you do into one primary strategy.
Your various activities, free reports, and advertising should all focus on the
same prospects and eventually bring them to a
buying decision. Don't focus on just getting a million people to your site.
Ten
red hot prospects ready to buy all of your
products and services are worth more than millions of traffic that is just
passing through.
12. Plan for multiple streams of income up-front.
In most cases, 50% - 90% or more of actual profits in your Internet business can
occur or should occur through backend
selling opportunities. If you ignore supplying more than one product or service,
you will be ignoring the majority of your
profits.
13. Make sure that you include high ticket items in your overall strategy.
If you are currently selling low priced items (items costing less than $100)
which are not consumables, you must come up with
higher ticket items to sell on the backend. It is easier to sell one $1,000 high
quality product than it is to sell 50 $20.00
products.
14. Create your own Internet marketing funnel.
The best strategy involves low ticket items, medium ticket items, and higher
ticker items all in one funnel. For example, a
consultant could create a book for low ticket sales and a marketing course for a
medium ticket product. Then, the high ticket
item can be their actual consulting service.
15. Pick a market you are passionate about.
Don't just pick a market and product based on money. Find something that you
love to do. If you're excited about your market,
then you are going to find it is that much easier to stick it through until your
business becomes a success.
16. Be willing to think outside the box.
Be willing to look outside of the Internet to find ideas and strategies that are
helping to build profits in other
businesses. If a technique is successful at building profits off-line, it may
just work online.
Testing is the only way of
finding out.
17. No marketing technique is really new.
We talk about new technologies, but no marketing technique is really new.
Someone in some other industry has already been
using it.
So, begin to keep your eyes open wherever you are shopping for techniques you can "borrow" for your business.
18. Human nature stays the same.
The same basic marketing principles that were relied upon 100 years ago are
still working today. For example, customers are
still more interested in themselves than in your business.
People still want the
same basic benefits.
19. Look for the easy opportunity.
Don't choose a project that costs $10,000 and 2 years to complete...especially
when you are just starting out. Look for quick
one month projects. It is hard enough starting out, so make sure you stack
everything in your favor.
20. Avoid challenges when choosing a business.
Enough challenges will show up after you start a project. So, look for a project
that you know you can complete in a short
time frame. Most beginners will never complete a project that takes over a month
to finish.
Everything listed above was incredibly simple to say, but actually putting it to
use in your business is quite another story.
Ask yourself right now if you have really been following the successful business
strategies you just read about.
Keep thinking over that and keep a pen and paper handy today...
You might come up
with some new business ideas and thoughts
you've never had before. You wouldn't want to miss them.
21. Don't try to compete with major corporations.
Don't try to compete with multi-million dollar corporations on the basis of
price. You cannot start a book business and out
price Amazon.
If you want to compete as a small business, you must choose to
market to a niche group of people.
22. Find your niche.
If you want to create a book selling site, then focus on a specific market such
as dogs, pottery, business, etc. If you run a
search engine, focus on a niche. Don't compete with Yahoo.
23. Base your plan on reality.
It may be a good idea to offer a site that updates every single day like the big
corporations. They have hundreds of site
designers and thousands of employees though. If you want a site that updates
constantly, create it to work with an automated
updating program or with a support system such as a discussion group where
hundreds of people can be posting content for you.
24. Try offering seven links or less on your main page.
One of the primary goals of any business is to make sure you don't confuse your
customers. By offering only seven links or
less on your main page, you will limit the likelihood your prospects will get
confused about the purpose of your site.
25. Make sure every page on your site links back to your main page.
Don't assume your prospects will just hit the "back" button to go back to your
main page. Also don't assume that they will
remember where your main page is. Have every page on your site link back to the
main page.
26. Include the "new" command when linking outside of your domain.
You will be able to keep the visitor at your site by using the new command on
links that go outside of your domain.
The way
to do this is by simply adding target="newpage" inside of the html section of
your links. Below is an example.
<A
HREF="http://profits.cc" target="newpage">
27. Cut down on the graphics on your site.
Graphics take a long time to load. Keep the graphics to a minimum on most sites
and always try to reduce the colors down to
256 or even 16 for reduced sizes on all of graphics.
28. Don't always jump into new technologies.
Flash sites and Real Video are awesome technologies you can use on your site,
but don't let your whole marketing plan rely on
them.
Offer other means of obtaining the same information from your site for
those who don't want to wait for the site to
download.
29. Spend the extra money you need to get your own domain.
Don't force your Internet business to rely on a free server. Getting your own
domain name establishes credibility in the
minds of many of your prospects. It is worth the extra $35 per year for Network
Solutions and the extra $20 or so per month
for a hosting service.
30. Look for a hosting service with full support, CGI access, and secure
ordering.
Too many people skimp in this area and find out they have to move their server
later on. Look for a hosting service that has
what you need when you start instead of just looking for the cheapest prices.
31. Accept Credit Cards
Your business must accept credit cards if you want to succeed in this next
century online. Around 90% or more of your
customers will purchase by credit card, so you really aren't even in business
yet if you aren't accepting credit cards.
32. Offer several options for ordering.
The best way to receive the most orders in your business is to offer a secure
order form, phone orders, fax orders, and
postal orders.
One of the keys to success in any business is to make ordering as
easy as possible.
33. Remember that freebies are the key to sales.
Offer freebies on your site. Offer free information, free CGI programs, free
demos, or free samples or your products or
services. Freebies are the driving force in online marketing so make sure that
everything you do has some freebie involved.
34. Give something good and valuable away for free.
Don't offer something just to get visitors. Make sure that it is a good example
of the kinds of materials you can offer. If
you are giving away junk, then people are going to have the same opinion of any
product or service you offer.
35. Make sure not to give everything away for free.
Some people give everything away for free and then find that neither they nor
their prospects have been done a service. If
you give everything you have away up-front you will have nothing to sell. If you
give everything away to your prospects, they
won't see the value in what you are offering them and usually won't even use it.
36. Create a sales funnel on your site.
Always keep your well defined goal in your mind while you are building your web
site. If your goal is to receive automated
sales online, then make sure that all of your free stuff leads people closer to
a buying decision.
37. Not all web sites are created with sales in mind.
Some companies may just want to collect leads for their company to follow up on
by email, mail, or by telemarketing. If you
sell a high ticket item, you will find it is difficult to make sales directly
online and may want to use your site to collect
leads.
38. One of the best things to do on any site is to collect the email address.
If you get your prospect's email address, you can follow-up. If you don't get
their email address and you don't get the sale
on the prospect's first visit, then you will have lost the sale forever. Also
note that a good web site only converts .5% -
5% of their visitors.
39. The next web site is just a click away.
Part of the reason for your focus in site creation is that your competitor is
only one click away. If you lose your
prospect's interest for one minute, you will miss out on the sale. Everything
you do must grab their attention and focus on
your goal.
40. Give an opportunity for people to present feedback.
Your web sites should always have a feedback form so people can send you their
questions or their opinions. Not all of the
opinions are always good, but you will begin to see what reasons people have for
not buying from you. Then, you may make
changes if certain things keep coming up.
Some of the ideas we have listed above are pretty basic so consider them a
refresher course in good marketing techniques. If
you don't have the basics down you will never profit from moving on to the more
advanced techniques.
The key to wealth isn't always knowing everything. As a matter of fact, you
could know every single trick in the book and
still not earn a dime online. It is the DOING that brings the profits in your
business.
Are you doing what you read above?
The tips and techniques we are covering in this section deal with making sure
you are using killer sales letters and
advertising methods. Take each one of these techniques and use it on your site
and sales letter to see where your materials
are adding up.
41. Every web site you create should have a headline.
You should never create a site where your company name is right on top unless it
represents your strongest benefit to your
prospects. You must use your Unique Web Position and a strong benefit as the headline of your
site if you want to keep people interested for
long.
42. All of your marketing will be seriously hindered if you don't focus on your
sales letter.
It takes the same amount of work to get prospects to your page whether 1% of
your visitors buy from you or if 20% of your
visitors buy from you. Don't try every advertising technique in the book if you
haven't established a page that can sell
first.
43. Look to earn at least $1.00 or more per visitor.
Push the envelope and seek to earn at that level of earnings. If you can't reach
that mark, you will almost always be
struggling when trying to use paid advertising techniques. Since the Internet is
moving more and more to paid advertising and
away from free ads, you have to start working on getting your closing rate up.
44. Focus on the lifetime value of a customer.
If your front end makes only 25 cents or less per visitor, you can still earn
money if your backend products and services are
making up the rest of the picture. How much is a customer worth to you
throughout their entire buying lifetime?
45. Don't start an affiliate program if you aren't achieving the above goals.
Don't start an affiliate program just to get traffic to your site. One of the
reasons for the failure of 90% of affiliate
sites out there is the fact that the owner never worked on and tested the actual
sales process. Sure, as an owner you make
money through affiliates promoting you. What about them though? Why should they
advertise for a program that doesn't work?
46. Your site must focus on benefits.
You probably have heard this a hundred times, but your site has to focus 100% on
the benefits. Your prospects do not care
about your company, products, or services. They only care about what it will do
for them. Tell them what you can do for them.
47. Spend 80% of your time on the headlines.
If you can't get people interested and excited by your web site's headline, then
you are not going to keep them at your site
long.
Many of the good copywriters spend days writing headlines and come up with
well over 100 possible headlines for any
sales letter they write.
48. Bullets are an awesome weapon for advertising.
People online are moving at the speed of thought. To grab their attention and
create the buying decision, you want to use a
lot of quick benefit listings. You could almost call these mini-headlines.
Most
of the headlines you didn't use from
technique #47 will become the bullets of your sales letter.
49. Your web site must establish credibility.
Credibility is the missing link in many web sites. Sure, you established
interest and desire in your product, but why should
your prospects trust you. Step one to credibility is providing a good clean site
and information that backs up your promises.
50. Testimonials are one of the keys to credibility.
I heard it often said that marketers without testimonials have skinny children.
Make sure to keep on file every testimonial
you get in your business so that you have these credibility booster enhancers
for your letters and your web site.
51. Offer a no questions asked guarantee.
Nothing beats a no questions asked full money back guarantee for credibility.
Some of your prospects might take advantage of
you in this, but the increased sales you will have by offering one will always
outweigh any disadvantages of having it.
52. Use bonuses to add more value to your product.
Bonuses are proven to add more sales to your product or service. Especially use
information products as bonuses as they have
a high value, but are low cost to produce. By the way, if you need free bonuses
to ride along with your product, let me know.
53. Always use a P.S.
Go over the offer and the guarantee again in the P.S. at the bottom of your
letter. Every single copywriter I know has used
these and has increased the effectiveness of their ads through them. Many people
read the P.S. after they check out the
headline.
54. Repeat the offer on the Order Form.
Some people save the order form in their favorite places to come back to. You
will want to make sure that it goes over the
offer again to re-enforce the buying decision for all of your prospects.
55. Offer an immediate upsell after the order.
The best time to make another sell to an existing customer is right after they
have purchased from you and still have their
credit card in their hands. You may increase your profits by 10% - 30% by
offering another related product on your thank you
page.
56. Create a swipe file on your hard drive.
Create a directory on your hard drive for good sales materials to go in. Every
time you see a good piece, click "Save As" in
your browser and put it in this place. You can't copy anyone's materials, but it
does give you some good motivation when it
comes time to write your own pieces.
57. Read Everything you can get your hands on about writing sales letters.
Good copywriters study and practice. If you want to make sales from your site,
you will do the same. If you don't plan on
studying and aren't willing to learn a system for copywriting, then hire someone
else to write your ads for you.
58. Create a system for writing your sales letters.
Create a step-by-step system for writing your own sales letters. Follow the
examples of those who have gone before you.
Observe what system they were using when they wrote their letters and do
something similar.
59. Use my own personal worksheets for your letters.
I have included a downloadable version of the "Killer Ad Bootcamp" in the
"Instant Internet CashFlow System" site. In it, I
give you the 12 worksheets I developed for my own personal use for writing
killer sales letters in no time flat.
60. Don't market an affiliate program that doesn't already have a proven system.
Just because someone can sign up thousands of free affiliates doesn't mean that
they can sell products. Over 80% of
affiliates never do anything. Make sure that you don't become just another
statistic like that.
Go back and read over your web site and your ad materials. Are they focusing on
the prospect and the benefits they receive
from your site, products, and services? Or are you just producing a company
brochure online?
The end result that everyone is trying to achieve is to make the sale. Does you
site make the sale?
The next section of techniques will cover starting your own Opt-In list and how
affiliates can use these unique Internet
marketing strategies to earn a maximum income no matter what program they are
in.
61. Even an affiliate should own their own domain.
Even if you are an affiliate and have a web site from your program, you still
should get your own server and domain name. The
best affiliates almost always do this. They want people to see them as a
business, not just an affiliate.
62. Banners are the least effective means of selling your affiliate program's
products.
Banners have horrible click through ratios in general and cannot compete with
personal endorsements of your company's
products and services. Use text links to your affiliate program instead of
banners whenever possible.
63. Write up a personal testimonial for your affiliate program.
The most effective affiliates in any program write up an article or testimonial
about the product first. Then, they go to
marketing.
Don't just give a link. Give credibility to the program you are
representing.
64. Offer a free bonus for buying from your affiliate link.
Even an affiliate member can have a Unique Web Position (or UWP).
You can be the only one
who offers a certain special free bonus to
people who buy from you...not any of the other affiliates. Buying from you can
be worth more than buying from the owner
himself.
65. Distributors and network marketers should use the above technique as well.
Be the only one who offers this extra special bonus. Set yourself apart from the
rest of the distributors by doing this.
Then, you are going to find that selling just became 500% easier than you ever
imagined before.
66. Start Your Own Opt-In Email List.
One of the goals of your business should be to build your own opt-in email list.
If you can get 10,000 people who receive
contact on a regular basis from you, then you never have to want for money
again.
67. Do endorsements to your list.
Once you are running a list, start doing endorsements of other products and
services. The best affiliate members are those
who are giving personal testimonials and endorsements to their Opt-In list
members.
68. Personalize your email communications whenever possible.
There are tens of thousands of ezines being published now and millions of emails
being sent out daily, so you have to find
ways for your prospects to distinguish your emails from the hoard of other
marketing communications they will be receiving.
69. Use an automated follow-up autoresponder.
These autoresponders will do up to 10 personalized follow-ups to your prospects
and customers. Begin to use them for your
marketing documents, free reports, sales letters, etc. Try to find a proven
follow-up system that you can emulate in your
communications.
70. Provide good quality information in your emails.
Don't just create glorified sales letter and send it out claiming it is a free
report. Learn how to combine great information
in with your sales materials. Internet marketing needs to be integrated with
both free info and marketing materials.
71. Publish your ezine on a schedule that works for you.
Don't publish weekly or daily just because someone else does. You need to find a
system that works for you. If you can only
put together a good quality publication once a month, then do that.
Don't just
sling together articles from anywhere you find
them just to fill up space.
72. Don't be afraid to make sales to your list.
You have to provide information to give yourself credibility first, but your
newsletter or email publications will not make
any money if you don't eventually move to the sale.
73. Use your web site and Opt-In list together.
Learn how to integrate your web site in together with your email publications.
The most successful web site owners know that
you have to combine these two techniques for maximum effectiveness in your
advertising.
74. Submit your ezine to every directory available.
There are dozens of directories which list ezines. Although you won't receive
thousands of subscribers through most of them,
they do produce a small and steady flow of new subscribers and leads for your
business.
75. Trade Classified and Sponsor Ads with Other publishers.
One of the best ways to build your list is to team up with other publishers.
Everyone profits by all working together. Look
for other Opt-In lists which have a similar number of subscribers as your
publication. Then, trade ads for each other's
newsletter.
76. Use Joint Ventures to build your list.
I tripled the number of new subscribers I was receiving from my web site daily.
What I did was trade ads on my thank you page
for subscribers with three other ezine publishers. So, when one person
subscribes to any of our ezines, they get the
opportunity to sign up for the others.
77. Make your ezine interactive.
Take polls and ask questions of your subscribers. One of my subscribers favorite
section is our search engine section where
the subscribers send in the questions which are answered every week.
78. Always build a personalized database of your customers.
Don't just use email for your prospects. Keep track of your customers and
contact them by email as well. Come back to your
current customers and offer them additional products about every one to six
months depending on your specific business.
79. Use free advertising to test out your system.
I always like to start with free ads to test out my new marketing
systems...especially the offer itself. The Internet is one
of the only mediums where you can take advantage of free advertising to test out
all of your offers first.
80. Prepare a signature file with your UWP.
You should prepare a signature file in whatever software you are using for your
email. Look in the instruction manual or help
file for specifics on this. The one key I want to present to you is that your
SIG file should be 4 - 6 lines and contain your
UWP.
Are you a profitable affiliate? If not, then you probably need to start putting
some of the above suggestions in place in
your business.
The biggest problem with affiliate programs is the fact that it is hard for you
to develop a Unique Selling Position over the
thousands of other affiliates in the same problem.
The key to this is two-fold:
1. Offer extra bonuses when you make your endorsement of the affiliate program.
2. Develop your own Opt-In email list so that you can build a relationship with
thousands of customers.
Do the two above things and you will notice that your affiliate commissions in
ANY program will start soaring!
The next 20 techniques cover specific advertising avenues you should start using
in your Internet business. You should start
with Free advertising and then move on to paid advertising after your site is
proven effective. Now, find out exactly how to
do this and where to advertise for maximum effectiveness.
By now, you should have learned dozens of new strategies and tips for building
your web business and increasing your profits.
Below are 20 traffic generating techniques. You can drive hundreds or even
thousands of people to your site daily through
putting only a few of these techniques into place in your business.
81. Participate in Discussion Groups.
I know of people who build their entire Internet business out of discussion
groups, newsgroups, and mailing lists. I was
literally shocked when I first started participating in these groups and
realized the traffic and sales that were being
produced.
82. Submit Articles to Ezines and Web Sites.
Advertising through ezine classified ads gives you the most bang for your
advertising buck. To get the most bang for your
advertising time, write short articles and submit them to ezines which are sent
out to your targeted market.
83. Create Your own Electronic Book
Currently around 1/3 of my web site traffic is being generated through free
e-books which I have created and distributed
around the net. Traffic is generated from them day in and day out without any
additional time or money. These e-books can
have a lasting value in your business.
84. Ask for Link Trades.
If you have produced a content rich site, then start going out and aggressively
seeking for links from other sites. The
quickest technique is to look up on AltaVista and find everyone who links to
your competition and then ask them for a link to
your site.
85. Submit to major Search Engines by hand.
Around 95% of search engine traffic is generated by the ten largest search
engines. Submit your site to these engines by
using the submission forms which are on their site. Don't rely on your
submission software to do it for you.
86. Use software to submit to 1,500 or more others.
There are thousands of little search engines and Free-For-All Link pages out
there. They really aren't worth the time it
takes to visit each one and submit by hand. So, purchase some software which
costs under $100.00 to do it for you over and
over again.
87. Continually redo your submissions to these pages.
Remove the major search engines from your submission list in your automatic
software submission tool. Then, start submitting
your site to the small search engines and Free-For-All Links pages every few
days or every week. Each submission only builds
a little traffic, but it does start adding up over time.
88. Put Your Web Site on all of your current materials.
Make sure you have your web site and UWP on all of your current business
materials such as brochures, ads, etc. Don't just
limit the marketing of your site to online avenues. The best advertising often
takes place offline.
89. Place your web site address on business cards and letterhead.
Make sure you list your web site address on these important business
materials...along with your UWP. Just a web site address
isn't worth much if it doesn't detail the benefits you present to your
customers.
90. Press Releases are the best free advertising available.
Free publicity can drive more traffic to your site overnight than a year full of
other types of free advertising. Do whatever
you can to learn how to write good press releases and then start submitting them
to magazines, newspapers, TV, and radio
stations by email, fax, and postal mail.
91. Once your system is proven, start using paid advertising.
By using free ads first, you will be able to prove your system works or doesn't
work without spending a penny out of your
pocket. Once it is a proven winner, then you can start rolling out with paid
advertising to generate regular automatic sales.
92. Ezine ads give the best bang for buck.
I love ezine ads. You can reach one thousand to one million people this week and
only spend $10.00 - $60.00. There is nothing
else like it. Write a good classified ad and then start testing in some of the
various ezines out there.
93. Make banner ads look interactive.
Banners are quickly losing their online effectiveness. A way to pump your
click-throughs back up is to make your banner ads
look like it is interactive by adding in drop down menus, click boxes, and
sliders. This gives it a "Windows" feel and it
will produce more click-through.
94. Html banners beat regular banners.
The best method I ever used to build up my ezine list was to use an html banner
where people could subscribe to my newsletter
while still on the page of the host. It produced thousands of new subscribers a
week at a very low cost.
95. Always code and test every ad.
Don't even consider running any ad without having some type of tracking
mechanism built in. Consider setting up hundreds of
mirror sites (sites with the exact same content) so that you can refer people to
a different site with every single ad.
96. Overture is one of the best tools going.
Overture has a pay per click advertising method in place.
You pay a certain
amount such as one penny and then you pay for
everyone who clicks through to your site under that keyword.
By selecting
hundreds of keywords you can build up thousands of
visitors daily to your pages. [Click
here to receive a $50 bonus credit towards your new pay-per-click account with
Overture].
97. Pay per lead for constant results.
Other companies such as
Kanoodle are doing similar techniques as
Overture. There
you turn in a banner and you pay a certain
amount such as fifteen cents per visitor for all of the traffic they generate to
you.
98. Use the same headline on your site as in your ads.
This way you can keep your prospect in the flow. Whatever they clicked on is
what they are now reading about. Make sure that
you never lead your prospect into confusion.
99. Try a personal response on specific ads.
If you have a banner at Infoseek, have the headline of that page read "Special
Bonus for Infoseek members." If you are doing
a Joint Venture in a newsletter, mention the name of the newsletter on top of
the page.
100. Offline advertising may yield best results.
Consider using offline forms of advertising in your business. Many of the
businesses that once advertised heavily online are
again moving their ads back to TV, radio, and magazines. In some industries, the
leads produced through offline advertising
will often buy much quicker than online leads.
The old statement, "Build it and they will come," might have been a good theme
for a movie, but it doesn't work in online
marketing. Once you build it, you must start advertising it. If you just sit
down and rest on your laurels, then you will not
make any money through your online business.
The 20 techniques above are idea generators to get you started doing something
about your online business. Advertise it, and
they will come.
The last section of tips coming up next covers how to advertise your web
business offline AND how you can start designing
your own hot products in only a few days time. You could have your own Unique
product for online marketing by next week!
101. Postcard decks give a lot of exposure.
You can purchase a postcard to go out in a postcard deck to 100,000 readers for
$1,500 - $2,500. This can give you a lot of
exposure for a very low cost. Prepare a free report or other service and then
place your web site address on the card for
more information.
102. Magazine ads can be used very effectively.
You may want to use magazines ads to draw good quality buyers to your site as
well. With this process I would make sure my
site is a winner first though. The lead time for a magazine is often 2 to 4
months so that is a long time for testing
something.
103. Create an advertising co-op.
You can form an ad co-op to cut down on your ads costs. For example, sell off 10
classified ads on your postcard deck card
for $200 each and then yours will be running for free. I have seen several
companies who did this and have been running 30 or
more postcards per deck. This turns offline ads into free ads!
104. Send articles out to magazine publishers.
Don't just limit your free article submissions to e-zine publishers. Magazine
editors are always looking for good content as
well.
One magazine article can establish quite a bit of credibility in the eyes
of your potential audience.
105. Having your own product is the best way to make money online.
Affiliate programs may make a good way to start your online business, but having
your own product should be in your future
plans if you want real Internet success. Learn some simple techniques to
creating your own products and you can almost write
your own paychecks after awhile.
106. Once you have an effective system, start an affiliate program.
Once you have proven your web site and system are effective, then put an
affiliate program in place on your site. Don't just
be an average affiliate though. Give your affiliates all the tools they need
such as free reports, articles, banners,
endorsement letters, and more.
107. Use affiliate programs as back-ends for your own product.
While your front-end product should be something you create yourself, affiliate
programs make great backend products. Find
products and services which are similar to yours and offer them as backend sales
after someone has purchased from you.
108. Look all around you for product ideas.
Product ideas are everywhere. When you watch the TV news, look for product
ideas. When you glance at the local magazine rack,
look for product ideas. Always keep your mind open and looking for potential
products, no matter where you are or what you are
doing.
109. Research public domain materials for pieces.
There are thousands of public domain materials that can be used for good
products or bonuses. As a matter of fact, the free
e-book published on our site "Scientific Advertising" was found in public domain
and we re-arranged it and created it for our
online business.
110. Do interviews for audio tapes.
A quick product idea is to find an expert and do an interview with them. Then,
you have a ready to use product. Offer them
rights to the tape for their participation... so you have almost no cost out of
your pocket.
111. Video has a high value to it and can be completed at a fairly low cost.
You could purchase a Video editing card and a digital camcorder and begin
creating your own video information products. Video
has a high ticket value to it and is going to become more and more valuable as
it is integrated into the Internet.
112. You could create a subscription site.
Subscription sites are one of the fastest growing information businesses online.
You can provide up-to-the-minute information
on a subject and provide information all year round to your customers and never
have to spend a penny on printing or
shipping.
113. Press releases may work wonders for your product.
Create a product press release, but focus on the headline and benefits...not
just the product. You can also send out sample
copies of your product to publishers and top mail order companies which may be
interested in writing about it or selling it.
114. Look for quick and easy projects.
Don't go for products which take a year to create. Start your information
business out by creating products which can be
finished in a month. The audio interview tip above is a good example of a quick
and easy project.
115. Become an Instant Internet Cashflow System Member for best results.
If you want to learn how to put all 115 of these tips into better use in your
business, then you'll have to become a member of
Net Breakthrough's private site, by clicking here.
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