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"Magnetic" Sales and
Marketing Audio Clip - Part 1
"Magnetic" Sales and
Marketing Audio Clip - Part 2
"Magnetic" Sales and
Marketing Audio Clip - Part 3
"Magnetic" Sales and
Marketing Audio Clip - Part 4
Dan Kennedy LIVE
at The System Seminar
The System Internet
marketing seminar has recently invited the giant of direct marketing,
Dan Kennedy, to share his
no-nonsense approach to marketing with its students. If you know Dan Kennedy, you're probably prepared for his blend of humor, outrageousness, and hard-core marketing smarts...
If not, hang on to your seat belts.
Dan starts out, as he often does, with humor, but you'll quickly notice that this is not lightweight talk. In fact, it's packed!
It's a rapid-fire survey of just about everything you need to know to become a successful direct marketer.
Topics Dan covers in this outstanding audio recording (in MP3 format):
The secret reason for selling products, especially info products?
If you answered to make money, you only got half the answer - the least important half.
Gunthy-Renker is known as a major infomercial producers and Dan has worked with them that have racked up front end sales of $300,000,000, but he says that Gunthy-Renker is not really an infomercial company. If that's true, then what business are they really in, and why does it matter to you?
Why entrepreneurs who focus on marketing tools generally lose money and what you should be focusing on instead if you're serious about getting rich
A little known book published in 1937 that's in the bookshelf of ever serious copywriter.
Dan said this one technique that Yanik Silver shared in his talk was probably the most important thing he heard at the entire seminar. What was it?
How Dan discovered the most reliable marketing model ever.
The big marketing lesson you can learn from receiving letters from creditors.
There are 4 types of web sites: 2 are disasters, 1 works fine, and the fourth type pays out like gangbusters.
What's the single most important thing you can learn from the Sharper Image and why do 999 out of 1,000 marketers miss the lesson.
The most powerful, useful and woefully under-used sales tool on earth. You can't overuse it and most people haven't learned to use this tool on the web
The first reaction you want to create in the mind of your prospect when he sees your product (I want it doesn't count.)
The one thing you must never ask your prospects to do if you want to ring up big sales.
What to do to an ordinary product that will let charge and receive five times or more what your competitor gets for it - without creating customer complaints about high prices.
The 'bass-ackwards' way most business people approach their marketing efforts and why even $1,000,000 in advertising and years of experience can't overcome this problem.
The crazy myth about headlines that could cost you a fortune
The ultimate headline test - how to find out fast if your headline has enough power to orders before you invest in expensive ads
Why Dan says that creating headlines from scratch is foolish.
Great places you can ethically 'steal' home run hitting headlines.
Dan's basic fee for taking on a copywriting project starts at $15,000 and he 'creates' his copy in three easy steps that anyone, even the rawest beginner can use
Why graphic artists are dangerous and deadly to your company's ads and what you must do to protect yourself and your profits
Dan says that there's one skill that every direct marketing entrepreneur must master in order to achieve maximum success. What is it?
How one guy working alone with just a typewriter or a word processor can outsell the Madison Avenue ad agencies and their Fortune 500 clients every time
The controversial technique Dan recommends to everyone who asks him how to quickly become a better direct marketer. He swears by it, but almost no one has the guts to take him up on it
Why are most movie theaters built with only two main exits and what does this have to do with making a quick fortune in mail order?
The headline is the most important part of the ad, but what's the second most important part and what happens when you leave it out
The one huge, but easily correctable mistake Dan says his star student Yanik Silver maker with his Internet marketing
Dan says that it's an illusion that e-mail is free. Using it actually can cost you a fortune. Why?
A powerful, but little used trick to overcome even the most slothful prospect's inertia and place an order
Why is 'one' the worst number in any business?
The greatest opportunity the Internet has created is...
Amazon's favorite off-line marketing tool and what happens when the combine it with e-mail
Which would you rather have 40,000 customers? 400,000 customers? 4,000,000 customers? Or 1,000 customers?
Yes, this is a tricky question
Why are Internet-only marketers shooting themselves in the foot and dramatically limiting their incomes
A simple little phrase that Dan uses to instantly, but subtlety switch from telling to selling. You can use it to sell a lot more of just about anything, especially information products.
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Here are the 2 MP3 files: Click here, to listen to Dan Kennedy's audio recording - Part One Click here, to listen to Dan Kennedy's audio recording - Part Two |
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