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You can not simply rely on the free major search engines...
Surely it is very important to be listed within the top 20 search results for your main keywords or phrases in AltaVista, Excite, Fast, Google. HotBot, Lycos and Northern Light.
But you'll need faster results for your site...and with the search engines just mentioned, you'll take several weeks (or even months) to achieve meaningful results.
That's why you'll need to bid at the major pay-per-click search engines, in your quest for the best sustained, high-yielding traffic building opportunities on the Internet.
And that's where Google AdWords, and Yahoo! Search Marketing come in...
 

Google AdWords Select

Did you know that Google is now serving pay-per-click advertising not only from their own Google sites but also through affiliates like America Online, Ask Jeeves, Earthlink, Lycos Canada, Netscape, Compuserve, AT&T Worldnet and NYTimes.com ?
Can you afford not to maximize this targeted marketing opportunity?

Small ads on Google AdWords Select are ranked on the page based on a formula of cost-per-click times the click-through rate which enables an ad's rank to improve without costing more. And it automatically reduces costs to the lowest price needed to maintain position. The signup process takes only a few minutes and your ads will go live instantly. Furthermore, there are no minimum monthly spend, no monthly fees. Advertisers have the ability to target advertisements to over 225 countries and 6 languages with support for 6 international currencies. Google AdWords enables advertisers to specify daily budgets for their campaigns. And Google will only bill you after a user clicks on your ad. You can also activate multiple ads per ad group, in order to test the effectiveness of different creatives. Finally, it offers advertisers a great keyword suggestion tool.

However, it works somewhat differently than your usual Pay-per-Click (PPC) search engine. Ads are ranked based on a formula of cost-per-click times the click-through rate which enables your ad ranking to improve without necessarily costing more.

Your ad placed with Google AdWords Select will show up in a colored box on the right side of the search results webpage, combining editorial content with paid advertising. Your ad will be extremely visible, set off from the main text in Google's web pages... and you won't pay unless viewers click!

There is also a $5 non-refundable charge that is not placed towards your click-through rates. There is no monthly minimum to pay. The minimum bid is 5 cents.

You also don't have access to the amounts other advertisers are bidding. All you can do is to play with Traffic Estimator Tool, to find out how much you'll have to pay to get a top position with your keyword or phrase.  By testing different amounts, you'll find that the minimum bids change according to the popularity of each keyword.

Google AdWords Select will also offer you a handy tool that automatically keeps your bid one cent ahead of the competition, up to your stated maximum amount, so that you don't need to monitor your bids every day. Also, if your competitor lowers her bid, your bid will automatically be lowered to a cent over the lesser amount - thus preventing bid gaps.

It is also worthwhile mentioning that your ranking at Google is determined both by how much you bid and by how many click-through your ad generates. The more you bid, the better your chances of attaining a top ranking are -- but if your ad does not perform well, it just slides on down the rankings.

Google's "AdWords Keyword Suggestion Tool" will give you a list of synonyms and similar phrases for your keyword. However, it is not as thorough as the tools provided by both Yahoo! Search Marketing and WordTracker, in this regard.
Using a service such as WordTracker allows you to easily discover which keywords are frequently searched by your target market -- and tells you how often people are searching that term, how many competing sites are using that particular keyword, and how much they are bidding for the pay-per-click search engines.

The free version for WordTracker will give you search numbers and bidding amounts from AltaVista, while the paid version compiles results from the top 24 search engines, directories, and pay-per-click engines, including Google. This is clearly the best way to find those overlooked keywords and misspellings and then you could paste these results unto Google Adwords Select. 

Work Also The Free Main Search Engines

Submitting your site to search engines always seem to take far too long, no matter what. If you're like me, you probably aren't keen to put your trust in some of the free online services which claim they'll submit your site to thousands of sites. After all, do they ever show you a report, or confirm that you have actually been added?

When it comes to site submissions, it's the main search engines which you probably care about most. However, even submitting to just the top 10 is tiresome and time-consuming, if you have many pages on your site or if your own several other sites.

Another problem is that search engines may penalize you if you use some URL submission software instead of actually visiting the search engines.

Solving all those problems in one mighty blow is the new Search Engine Blaster submission service.  Whether you have dozens of domains to administer, or just a few sites to submit, they can handle all of your dirty work -- automatically and unattended - saving you lots of time.

Better yet, search engines won't object to it, it's pre-programmed to automatically submit your web pages, in an effective manner. What's important here is that the software does NOT spam the search engines. It posts web pages in a responsible fashion, so the search engines won't see any objectionable behavior.

The worst part about most submission software is manually adding in the URL's of your web site. With Search Engine Blaster, it couldn't be easier. You just enter in your domain name, and their submit robot will visit your web site, and automatically load every page on your site into the submission queue--it's truly amazing to see. You can actually see it working, as all of your pages instantly show up in your submit list right in your browser!

I found it very simple to use. Since it is an online based service, there's no complicated software to learn and nothing to download. Once you tell it what to submit, it will automatically re-submit as often as you'd like. 

While it certainly submits to the top engines, it also submits to thousands of niche specific search engines, free for all sites, directories, and even classified ad sites, doing the work for you with pinpoint accuracy, as if you were doing it manually.

There's another important tool included with this service called the doorway page builder. You type in some keywords and phrases about your web site, click on create, and the software will instantly generate up to 50 keyword optimized doorway pages just for you (This allows search engines to list even more sites on your domain, as well as earning you a higher ranking in the engines). It will even upload them directly to your website, and submit those new pages directly to the search engines as well.

Take a closer look at Search Engine Blaster today.

Search engine ranking SEO strategy web site optimization.
Traffic From Google in 35 Days Lays out how to get all the traffic you can stand in step by step detail!

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