The old advertising adage says sell the sizzle,
not the steak.
Another way to say this is people don't buy products
and services; they buy benefits.
Each of your advertiser's offers has associated
benefits that will cause your visitors to respond,
and, if they're the right audience, to buy.
In order to sell your advertiser offers you first
have to find out what they're about.
Who is the target audience for the product?
What are the primary benefits to buying it?
All of this information will help you find optimal
placements for your ads and create content to
To help sell your offers, place them around relevant
content or content that has the same target audience
as the offers.
Second, use the product benefits content as part of,
or around, the ads on your site.
If you have a content site, you can include product
information or endorsements directly within your
relevant content and place your product links close
If you're an email marketer, make sure you target
your offers to the right recipients for optimal
If you have a loyal subscriber list and know the
audience well, even directly promotional emails will
be met with success.
You can also generate more confidence in your offers
by promoting the advertisers you work with.
Do they have a warranty, free shipping, fast
delivery, or good customer service? If so, promote
these benefits along with the product so the user
feels confident about buying from them, and using
your Web site to do so.
And nothing persuades shoppers on the verge of
buying than extra perks like coupons and discounts.
Today, consumers can buy almost anything from a
large number of online vendors. Give them a few
extra reasons to buy from your merchants.
If you have an opt-in email list, you can create a
special offers email specific to this purpose
and insert your top four or five offers complete
with product details, benefits and more. For this
tactic to work, the emails must be targeted and
consistently offer real value to the recipient.
Your recipients should have opted in to receive your
emails, and for best results we recommend developing
your own list in-house, instead of using rented
You're probably thinking that this is too much work
– you have tons of ad space, many pages, hundreds of
ads, and these techniques are too time intensive.
This is where testing comes in.
Use testing to establish which merchants and what
kinds of offers and ad types really resonate with
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From: Armando B.
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Re: Generating MORE Profits
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